Loro Piana opens its first Pop-up store in Zermatt
Loro Piana opens its first Pop-up store in Zermatt, an exclusive destination that represents the quintessence of the Maison’s ideal of outdoor living during the winter season. Open from December 15, 2023, to March 15, 2024 and located in the center of the town, it is inspired by a Gher, a traditional, oval, mobile dwelling adopted by many nomadic people of Mongolia and Inner Mongolia, where Loro Piana sources the world’s finest cashmere. The space also includes a temporary boutique and an open-air lounge.
The Pop-up store epitomizes Loro Piana’s philosophy and reflects the serenity of this unique place, echoed in the light-filled interiors. The Holiday 2023 Collection is the protagonist of this space, featuring iconic yarns such as Cashmere Coarsehair®, Shearling, Cashfur and Baby Cashmere. The Pop-up store in Zermatt is a warm space that invites guests to share moments of peace and serenity during this festive season.